Fashion + Beauty

Treat your parched skin to an intense moisture boost

At this time of year our skin can start to feel dry and flaky and all too often our solution is simply to hide it away under an extra layer of clothes.

After all, the heating is on, we’re not baring our bodies in skimpy, summer shorts and we’re all feeling a bit glum that winter is just around the corner.

 But we believe hydrated skin is happy skin and it won’t be long before the Christmas party season, so you’ll want to be cocktail dress ready.

Lavish care and attention on dry or prematurely aging skin with this luxuriously rich moisturising barrier.

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Saaf Pure Organic 150g Super Hydrating Body Balm £24.99 is distinctively and deliciously scented with essential oils and, from top to toe, it’ll leave your skin feeling smooth, soft, firm and wonderfully nourished.

Natural lipids, essential fatty acids, natural Vitamin E and special anti-irritant ingredients help soothe and repair the skin, while a brilliant blend of protective and nourishing botanicals and organic beeswax help combat intense dryness and restore suppleness and elasticity to the skin.

What’s more, by using rare, organic, cold pressed botanicals and the finest quality steam distilled organic essential oils with scientifically proven healing and anti-ageing properties, Saaf Pure Skincare is one of the world’s most accredited skincare ranges.

  • Certified Cruelty Free by Cruelty Free International
  • Approved by The Vegetarian Society
  • Certified Organic by the UK Soil Association
  • Saaf’s oils and serums are proudly Vegan Society Registered (balms contain organic beeswax)
  • Saaf’s formulations are fully Halal compliant

So what’s in it?

Safflower oil helps soothe irritations on even the most sensitive skin.

Sesame oil has exceptional moisturising properties. It penetrates the skin easily, nourishing and detoxifying the deepest tissue layers.

Organic beeswax helps soften dry skin whilst shea butter improves elasticity. Its cell regeneration properties are an effective anti-aging ingredient that also helps to fade scars.

Anti-Inflammatory black carraway seed oil can help reverse the effect of sun damage and rejuvenate tired-looking, dry and damaged skin.

Ylang ylangpatchoulilavender and clove essential oils help soften the skin while also giving this luxurious balm its delicious spa like fragrance.

Further information is available online at

Saaf products are available in Holland & Barratt stores and good, independent health shops.



Saaf, which means Pure in Persian, was created in 2004 when Dr Mah, a qualified pharmacologist with a fascination for natural remedies, decided to train as a homeopath and try her hand at making her own balms for herself and her family.

Born out of a frustration with other skincare manufacturers tendency to “greenwash”, Dr Mah wanted to know the products she was using on her skin, and that of her two young twins, were as pure and honest as they possibly could be.

From the first balm Dr Mah concocted for her mother, she’s insisted on using only the finest, natural, organic ingredients.

The combination of a scientific mind and approach, with a focus on nature has led to the creation of a wide range of products to suit most skin types.

Ultimately Dr Mah wanted the Saaf range to be effective, luxurious and affordable while in line with her belief in purity.

Today Saaf products are renowned for their gently caring, deeply nourishing and protective prescriptions.

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