Business + Finance + Law

The Importance of Promotions for New Businesses

Starting a new business is a very exciting adventure. You get to be your own boss, call all the shots and reap the benefits of your own ventures. But it’s also one of the most challenging things you’ll ever do. Small businesses make up 99.3% of all private sector businesses in the UK and that number keeps on growing. So how do you make your business stand out?

Promotions are the best way to market your business and entice new customers your way. You need to be offering them deals that other competitors aren’t. It’s a great way to turn a profit and help expand the business in the long run. Here, we’ll talk about why you should consider using promotions to boost your new business.

What Do Promotions Do?

Promotions are a way to get and stay ahead of your competitors. They offer something new and a better deal than people will find elsewhere. They require you to do a lot of research into other competitors to figure out what you can give that they don’t.

They also help you establish your brand and serve as a great marketing tool. Essentially, you’re advertising your business with a deal that attracts people to you.


What are the Best Promotions?

There are a lot of different kinds of promotions and only you will know which kinds will suit your business best. Here are a few of the different kinds you can choose from.


A great deal is hard to come by which is why the 2-for-1 deal has always been a popular one. People like to think they’re getting something for free, when in reality the two items are only slightly discounted, if at all. It’s great if you’ve got a lot of stock to shift and it can really help boost the items you’re trying to push the most.


Everyone loves a freebie, so they make for a great way to bring some business your way. Obviously, you don’t want to be giving everything away or you’ll lose all your profits. But giving away something to new customers can be a great starting point.

One example of this is the free spins casino companies offer online. They offer free spins for new people who sign up and it gives customers the opportunity to ‘try before they buy’, so to speak. Once players have used their free spins, if they enjoy the service they will keep coming back for more and pay into it. The same premise goes for your business, you give a little something away and people will come back for a lot more.

Limited Time % Off

Limited time money-off deals create a sense of urgency. They help inspire shoppers to buy or risk missing out on a deal. Similarly, promotions of limited stock can have the same effect and get people to buy items before they’re all gone for good.

We see a lot of these kinds of promotions on Black Friday and Cyber Monday – and each year shoppers go mad for them. They’re a proven way to boost your sales and start making some serious profits.


It’s Time to Launch a Promotion!

Now that you know about some of the best ways to promote your new business, it’s time to start applying them. Do your competitor research and figure out which promotions will work best for you. Before you know it, your new business will be up and running with no signs of slowing down!

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