Business + Finance + Law

Local influencers get inside track to latest trends

Whitefriars introduced the latest Autumn trends to a group of influential local bloggers and journalists at the first event of its kind held at Bill’s Restaurant in Canterbury on 14 September.

The guest list comprised local bloggers, award-winning influencers and Kent publishers, all of whom were able to preview key autumnal pieces from a number of Whitefriars stores, including River Island, Karen Millen and Next.

The evening was a great success and guests were able to enjoy makeup demonstrations from MAC cosmetics, dinner and cocktail making courtesy of Bill’s Restaurant and a style talk from colourful style influencer and writer Siobhan – Just a Uniform.

On arrival, guests were greeted with a glass of prosecco and a mouth-watering array of nibbles from Bill’s new Autumn menu before browsing the hottest picks from the stores.

There were a number of photo opportunities throughout the evening and props included a large moon backdrop, where guests enjoyed posing for Polaroid snaps with Jessops, whose staff were on hand to share expert advice on the best cameras for creating content on the go.

The professional makeup artists from Fenwick’s MAC Cosmetics set up a station and offered advice and tips for flawless makeup, colour matching the guests against their range of products. They shared with them some amazing gifts including the much-loved mini MAC lipstick and a complimentary makeup session.

Later in the evening, guests were invited to take their seat to enjoy a delicious meal courtesy of Bill’s Restaurant. Popular items from the new Autumn menu included Macaroni Cheese, Ancient Grain Bowls and Thai Green Chicken Curry. The dinner was followed by cocktail making which gave the guests a chance to shake things up and make their own espresso martinis.

The highlight of the evening was a talk and Q&A from guest stylist Siobhan who runs the online blog ‘Just a Uniform’. The talk showcased some of the key autumnal trends which could be found in Whitefriars along with some outfits that Siobhan herself had put together from the stores for the evening.

Jaide Poppy, writer of blog ‘That’s just me!’, said: “Thank you so much for a brilliant night, already looking forward to the next one!”.

Whitefriars Marketing Manager Julie Holness adds: “The feedback from the evening has been incredible. Not only did the guests enjoy exploring the season’s new trends but they were able to network and meet other local bloggers in the area. All guests left with amazing goody bags which were full to the brim with samples and products from Whitefriars’ stores and other local businesses.

“We hope that this event will be the first of many and look forward to following the guests’ trips to Whitefriars in the future months.”

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