Business + Finance + Law

Get Smart: Improving Business Communications

Effective communication is the cornerstone of any successful business. Whether you’re connecting with internal colleagues or reaching out to customers or suppliers, seamless communication equals smooth business operations, productive employees and happy customers – all of which directly affects your bottom line.

Unfortunately, poor communication causes real problems for businesses, and the consequences are often costly. Luckily, new technologies are making business communication easier than ever before, so it’s time for your company to get smart. Here are some ways to improve your business communications from the inside out.

Improve Email Communication

The ways in which we communicate with clients and personal acquaintances are almost interchangeable these days. Many of us use messaging apps like WhatsApp and Facebook Messenger to connect with clients overseas, while video conferencing software can be leveraged for meetings as well as contact with long-distance relatives.

However, it’s important not to confuse the personal and professional. Steer clear of slang and emoticons, and don’t use overly familiar language with clients. When it comes to business, it’s best to err on the side of formality to avoid errors in communication or looking unprofessional. You should also archive emails in case you need to refer back to them. You can do this by creating folders in your email inbox and backing up all communications to the cloud.

Improve Marketing Communication

Whether communicating internally or externally, you should use email subject lines to your advantage. Not only do these tell your recipients what your emails are about, but they also help them to organize their communications efficiently. Email subjects are also excellent marketing opportunities, so use a keyword research tool to find out which phrases will implore customers to open your mail, and which could cause them to click ‘delete’. This research will also allow you to get smart about your social media and optimise your content for SEO.

Improve Customer Communication

Customer expectations are changing, and new research indicates that most consumers expect a direct response to queries within an hour. To improve communicates in your business, you need to acknowledge the demand in your market and make sure you have the resources to meet them. Weaveability provide web-based solutions that allow businesses to communicate in real time along the entire supply chain. With this product, you can deliver quotes, manage responses and generate alerts and notifications automatically.

Improve Internal Communication

When communicating internally, it’s best to be thorough, so always double-check your emails and memos before you send them. Proofreading software can help you correct mistakes and ensure you remain professional when messaging clients, whereas email automation tools will cut hours of communication time from your day.

Improve Interpersonal Communication

Although many of us use technology to communicate in business, face-to-face interaction is still important. Putting a face to a name helps to personalise your business and encourages trust in your brand. When meeting in person, be sure to provide a good impression by dressing the part, listening attentively and focusing your wording in the same way you would with an email or piece of online content.

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